Parallel Worlds

We are living in a multiverse. Not (only) in the sense that word has to a physicist but in a very practical sense, too. (By the way, if you are interested in multiverse physics, I strongly recommend Max Tegmark’s book “Our Mathematical Universe“) Ever so often, I discover one of…

Supremeizing

At the recent Allianz Consulting Alumni meeting, two amazing young men (15+) from amazing tubeconnect (“The Gen Z agency”) presented their work. The introductory question they were given was “If I were manufacturing sneakers, how would I address my target group Gen Z?”. Supremely off-whited Well, my own answer came as…